I can help you:

• Clarify your brand story to reach new people and grow revenue.

• Guide the organization to speak with one clear voice.

• Analyze the competitive landscape to differentiate your products and messaging.

• Identify and nurture strategic partnerships.

• Project-manage your next rebranding or website with external design partners.

• Collaborate with key stakeholders to ensure their voices are heard in the process.

I can help you:

• Evaluate the tone, clarity, targeting, and emotional resonance of your current marketing, and redirect your efforts to make them more effective.

• Develop an integrated plan for a campaign or launch, with clear goals, messages, targets, and metrics.

• Reinvigorate your customer relationship management strategy, with a focus on loyalty and retention.

• Assess your team structure, reignite and re-engage their talents, and develop a change management plan.

• Provide a holistic picture of your marketing and brand through a 360-degree audit.

• Conduct an onsite marketing strategy sprint to inspire and train your team.

• Ignite community partnerships and activations to help your brand grow.

• Assess gaps and opportunities in your customer experience to delight your customers and improve retention.

I can help you:

• Identify and refine new programming and experiential opportunities to tap into new markets.

• Assess your brand across all experiential touch points, with an eye toward reducing friction, increasing delight and repeat buyers, and fostering belonging and inclusion.

• Create human-centered engagement opportunities that connect with and immerse you in your community.

• Launch new programs and products to the right audiences with the right message.

I can help you:

• Develop and refine your target audiences and how to reach them.

• Identify where new customer growth will come from.

• Turn research and data insights into action.

• Identify what you want to know and connect you with an appropriate research partner.

• Evaluate your analytics and reporting capabilities and advise on best practices.

• Institutional messaging

• Team culture and structure assessments

• Leadership transition support / mentorship

• Search support—interviewing, job descriptions, onboarding

• New/renovated venue transitions and change management

• Strategic planning facilitation and support